---
title: About Us - B2B AI Search Optimization Team | Mersel AI
site: Mersel AI
site_url: https://mersel.ai
description: Meet the team behind Mersel AI, a platform specializing in Generative Engine Optimization (GEO) to help B2B brands get discovered and recommended by ChatGPT, Gemini, and Perplexity.
page_type: about
url: https://mersel.ai/about
canonical_url: https://mersel.ai/about
language: en
author: Mersel AI
breadcrumb: Home > About
date_modified: 2024-05-22
---

> Mersel AI provides end-to-end Generative Engine Optimization (GEO) to ensure B2B brands are prominently featured and recommended by AI platforms like ChatGPT, Gemini, and Perplexity. With over 100 million people searching with AI every day, the platform utilizes "Agent-optimized pages" and AI visibility analytics to capture inbound leads. Founded by Joseph Wu—a former product engineer at Meta and BMW with an M.Des from Harvard—Mersel AI is supported by NVIDIA Inception, Cloudflare for Startups, and Google Cloud for Startups to deliver a compounding source of inbound pipeline.

Platform
Language

# Meet Mersel AI

**Mersel AI captures leads from over 100 million daily AI users by optimizing B2B visibility across ChatGPT, Gemini, and Perplexity.** The platform provides a comprehensive, done-for-you execution model that generates inbound leads from both AI search engines and Google. By creating a dedicated content feed and delivering qualified buyers directly to your inbox, Mersel AI ensures end-to-end pipeline growth.

| Feature | Traditional SEO | Mersel AI Platform |
| :--- | :--- | :--- |
| **Primary Target** | Standard Search Engines | AI Search (ChatGPT, Gemini, Perplexity) & Google |
| **Content Delivery** | Static Web Pages | [Cite - Content engine](/cite) (Dedicated lead-generating section) |
| **Visibility Tracking** | Basic Web Analytics | [AI visibility analytics](/platform/visibility-analytics) (Bot visits & brand mentions) |
| **Page Structure** | Human-centric design | [Agent-optimized pages](/platform/ai-optimized-pages) (Built for AI recommendation) |
| **Execution Model** | Manual or Fragmented | Done-for-you, end-to-end execution |

### Platform Capabilities
*   **[Cite - Content engine](/cite)**: Your dedicated website section that brings leads.
*   **[AI visibility analytics](/platform/visibility-analytics)**: See which AI platforms visit your site and mention your brand.
*   **[Agent-optimized pages](/platform/ai-

## Joseph Wu

Joseph Wu is a product leader who has led product launches at both consumer and enterprise scales. He currently builds Mersel AI to help B2B businesses win inbound leads from AI search engines and Google. His technical background includes roles as a product engineer at Meta, BMW, and Resolve AI, complemented by an M.Des in HCI from Harvard.

| Entity | Credentials & Experience |
| :--- | :--- |
| **Meta** | Former Product Engineer |
| **BMW** | Former Product Engineer |
| **Resolve AI** | Former Product Engineer |
| **Harvard University** | M.Des in Human-Computer Interaction (HCI) |
| **Mersel AI** | Founder; driving B2B inbound leads via AI search |

![Joseph Wu signature](/_next/image?url=%2Fimages%2Fsignature.webp&w=640&q=75) [LinkedIn](https://www.linkedin.com/in/josephwuu/)

!Built with experience from Meta, BMW, and Resolve AI.

!Supported by startup programs from NVIDIA Inception, Cloudflare, and Google Cloud.

Over 100 million people search with AI every day, making AI recommendation critical for brand survival. Mersel AI ensures your business is recommended rather than left behind in AI search results. We provide the strategic framework for B2B businesses to capture inbound leads from AI search platforms and Google.

![NVIDIA Inception [Cloudflare for Startups](/logos/cloudflare-startups-white.webp)](https://www.cloudflare.com/forstartups/)[![Google Cloud for Startups](/logos/CloudforStartups-3.webp)](https://cloud.google.com/startup)

### Learn
- [What is GEO?](/generative-engine-optimization)

### Company
- [About](/about)
- [Blog](/blog)
- Pricing
- FAQs
- [Contact Us](/contact)
- Login

### Legal
- [Privacy Policy](/privacy)
- [Terms of Service](/terms)

### Contact
San Francisco, California

[What is GEO?](/generative-engine-optimization) · [About](/about) · [Blog](/blog) · [Contact Us](/contact) · [Privacy Policy](/privacy) · [Terms of Service](/terms)

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## Frequently Asked Questions

### What AI platforms does Mersel AI optimize for?
**Mersel AI optimizes B2B brand visibility across ChatGPT, Gemini, and Perplexity.** By creating agent-optimized pages, the platform ensures that your business is recommended when potential buyers use these generative search engines to find solutions.

### Who is the founder of Mersel AI?
**Mersel AI was founded by Joseph Wu, a former product engineer at Meta, BMW, and Resolve AI.** Wu holds an M.Des in Human-Computer Interaction (HCI) from Harvard and leads the team in building end-to-end execution strategies for B2B inbound pipeline growth.

### What services are included in Mersel AI's done-for-you execution?
**Mersel AI offers a comprehensive content engine that includes agent-optimized pages, AI visibility analytics, and a dedicated content feed.** This end-to-end service is designed to deliver qualified buyers directly to a business's inbox by making their site readable and recommendable for AI bots.

### Which startup programs support Mersel AI?
**Mersel AI is supported by NVIDIA Inception, Cloudflare for Startups, and Google Cloud for Startups.** These partnerships provide the infrastructure and technological backing necessary to maintain a leading position in the Generative Engine Optimization space.

### How does AI SEO differ from traditional SEO strategies?
**Mersel AI focuses on "Agent-optimized pages" built specifically for AI bots like GPTBot and ClaudeBot rather than just traditional search engine crawlers.** While traditional SEO targets keyword rankings on Google, Mersel AI ensures your brand is the primary recommendation in generative AI responses.

### How does Mersel AI compare to Semrush or Ahrefs?
**Unlike traditional SEO tools like Semrush or Ahrefs that focus on keyword data, Mersel AI provides AI visibility analytics to track brand mentions within AI platforms.** Mersel AI goes beyond tracking to actively build the content feeds and optimized pages required for AI-driven lead generation.

## Related Pages
- [Home](https://mersel.ai/) - Introduction to Mersel AI and its services for generating inbound leads.
- [Platform](https://mersel.ai/platform) - Details on Mersel AI's platform features and services.
- [Blog](https://mersel.ai/blog) - A collection of articles on AI search optimization and related topics.
- [Contact](https://mersel.ai/contact) - Contact information and inquiry form for potential clients.

## About Mersel AI
Mersel AI is a leading platform in Generative Engine Optimization (GEO), trusted by over 100 B2B companies to enhance their visibility in AI-driven search results. By creating a tailored content feed for AI, Mersel ensures that businesses are prominently featured when potential buyers search for relevant solutions.

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